Finasana is on a mission to make money easier with accessible financial education.
Letter from our Founder
Hi, I'm Gabi!
Powered by my previous work as a Wall Street banker and investor, I set up Finasana
to provide accessible, accurate, and impactful financial wellness and literacy tools.
Fin is for finance. Asana is a Sanskrit word used in yoga, traditionally referring to
meditative posture.
Money can be complicated and stressful. In fact, money is the #1 cause of stress. I started Finasana
to change that.
As a Chartered Financial Analyst and Registered Yoga Teacher,
Finasana brings together the best of wellness and Wall Street.
Financial education, simplified
When I first started working on Wall Street, I was building complicated financial models,
but I wasn't investing my own money. I took vacations without knowing how much
I'd spent and had no idea how much I was saving.
If I graduated with a degree in finance and worked in the industry but didn't
feel prepared to invest my own money, how can we expect others to stand a fighting chance?
We often put off investing because we think it's going to be really tricky or time consuming,
neither of which have to be true.
I'm outraged that the finance and education industry doesn't do more to help people understand core
money concepts, like how to invest or why compound interest can be incredibly dangerous or rewarding.
The truth is, it's the language, not the ideas, that make things like mortgages and the stock market confusing
and overwhelming.
Finasana is your source for knowledge and money confidence - things I wish I had at the beginning of
my career.
We take it back to basics, answer all your money questions, and break down must-know financial concepts
to help you get more out of your money and confidently take control of your future.
Financial wellbeing is integral to overall wellbeing.
Our guiding principles:
Balance
Overall wellbeing is our goal. Our content champions balance and freedom, not numbers.
Knowledge
Financial education is self-care. More information empowers you to make better decisions and feel confident.
Accessibility
We believe in an even playing field. Finasana is practical and easy to understand with one-to-one expert guidance.